JV Giveaways, ad-swaps, opt-ins, we’ve heard it all the time! The money is in the list!! Well, yes, and no…if your list is non-responsive, then…..well you’re gonna have to go out and get a real job! What good is having a list of 5000 when the click through rate is nada??
Giveaway’s are for list building. You give away a free report or ebook in exchange for a persons email address. And your list grows!
Ad-swaps are JV partners that mail freebies and reports to each others lists, and they opt in and your list grows!!
These folks who are opting into your list from Giveaways and Adswaps might be used to the freebies, so when you send out a mailing of the coolest hottest new product…..they aren’t interested! Some of them may be. Most of them probably aren’t!
Now don’t get me wrong, I love Giveaway events, especially when Paul Teague puts them on, but really are these subscribers real customers or just freebie seekers??
Freebie seekers are not a bad thing, they can bridge the gap in your mailing list.
But don’t you want real double opt in list with customers and subscribers that really want what you have to offer?
Then you need to make an awesome, never-before-seen over-the-top product OF YOUR OWN! When that person buys your awesome, never-before-seen over-the-top product, then they are your customer and probably will be for life!!
Now I am not talking trash on the freebies..I like a good free ebook like everyone else! In fact I have quite a few!
People who have bought from you before and were happy with your product because YOU OVER DELIVERED will more than likely buy from you again! It’s that simple.
Now when you make your awesome, never-before-seen over-the-top product, you can talk with some JV partners (in the same niche as you are) that have a big mailing list, because they have awesome,never-before-seen over-the-top products and offer them affiliate commissions to promote your awesome, never-before-seen over-the-top product to their list. Then you will grow your uber responsive mailing list!
Once you have that mailing list, you can send them free reports and info and helpful things to build a relationship with them and keep them wanting more of what you have to offer!
So that’s where I am headed. I am going to make my own awesome, never-before-seen over-the-top product, and with John Thornhills help…it’s gonna ROCK!!
So although we all know the money is in the list, maybe we better slow down a minute and make sure that list is for life!
Take care and have an amazing day!!